A submissão nos motores de busca é necessária?

A resposta mais simples é não – a submissão nos motores de busca não é necessária. A maioria dos motores de busca, principalmente a Google, indexa as páginas através da pesquisa de links fornecidos pelas páginas. Seguindo essa lógica, entende-se que basta apenas um único link referenciado por uma página já anteriormente indexada para identificar a sua página pelos motores de busca. Subsequentemente se essa página fazer um link para outras páginas dentro do seu site, as mesmas ficarão também indexadas e assim sucessivamente.

Por essa razão são os inbound links tão importantes. De fato, a aquisição de back-links deve ser a coisa mais importante no SEO. Em teoria, o dono do site não deve estar “à caça” ou “à espreita” de links. Se o conteúdo apresentado for interessante, útil e ou importante, existe uma tendência natural entre os usuários em partilhar essa informação. Isso é a base para o algoritmo do PageRank da Google.

Com todo o devido respeito, submeter o seu site aos motores de busca não o prejudica em nada. Além de mais, só necessita de 5 minutos de trabalho para submeter o seu site aos grande motores de busca. E basta fazê-lo uma vez, não é necessário de fazê-lo várias vezes, este procedimento não faz com que o seu site seja rastreado mais vezes ou mais rapidamente.

Deve ser realçado que ao submeter o seu site aos motores de busca da Google, Yahoo, MSN, e muitos outros motores não tem qualquer custo. Muitas empresas de SEO afirma que você precisa de pagar para ser indexado. Mas isso não é o caso eu aconselho manter-se longe dess tipo de empresas. Essas empresas só querem é dinheiro e não estão a zelar pelos seus interesses.

Por exemplo você alguma vez consideraria a ir de férias por todo o país sem levar um mapa consigo? Se já com um mapa é difícil encontrar certos caminhos imagine a aventurar-se sem levar nenhum? No entanto, é exatamente isso que as pessoas fazem diariamente no mundo virtual. Elas tentam construir os seus próprios negócios online sem terem um mapa de sucesso com elas. E depois de meses senão anos a divagar por aí no mundo virtual acabou por desistir de forma frustrada. E depois afastam-se dizendo que a internet não funciona para elas. Mas a razão porque não resultou é simples elas não levaram consigo um mapa que pudessem seguir à risca!

Você não tem que acabar perdido na confusão online. Aqui abaixo vou lhe dar 10 passos para traçar o seu caminho e ajudá-lo a ir na direção certa. É óbvio que não contém toda a informação que necessita de saber, mas irá fornecer-lhe os alicerces básicos para poder construir em cima.

Considere isto como um mapa para iniciantes para obter lucros através do marketing na internet.

1. Escolha um mercado-alvo

O maior erro que as pessoas cometem é quando iniciam uma empresa escolhem um produto e depois tentam encontrar pessoas que queiram comprá-lo. Se é essa a direção que você está a tomar no início da sua jornada, então está a ir na direção oposta do seu destino. Empresas prudentes operam a partir de um conceito diferente. Eles primeiro escolhem um mercado, e depois é que escolhem um produto que essas pessoas procurem. Ou seja, em outras palavras, em vez de tentar encontrar ligações que vendam o seu produto, eles encontram ligações segmentadas a quais questionam o que os clientes pretendem comprar.

Nem vale a pena pensar em começar um negócio enquanto não saber exatamente onde irá buscar as suas ligações. Pense sempre em primeiro lugar nos clientes-alvo. Só depois é que deve elaborar um produto para esses clientes. Você prefere ter 1000 visitas diárias no seu site ou prefere

Don’t even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!

2. Desenvolva um produto

Next, you need to develop a product or service for this market. Don’t just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

a. Você cria o seu próprio produto exclusivo.

This is the best opportunity you have. If you develop your own product, you can pick it’s price, sell reprint rights to others, set up an affiliate program, etc. Don’t tell me you can’t do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to.

Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don’t just jump past this opportunity and say it can’t be done.

b. You buy the rights to a product or you JV for an offline product.

You can buy the rights to successful products for $500 – $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee.

c. Você adere a um programa de afiliados.

If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn’t offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale.

If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to product $1,000 in profits. You cannot make money like this online! Look for higher priced products and higher commissions…especially commissions in the 25% or higher range.

3. Crie um USP

Create a Unique Selling Position for your product or service. Too many companies are just trying to be me-too companies online. You cannot be just like the next guy and expect to make a profit in a global economy. Just going to the next guy’s web site to order is too easy for your customers.

You have to create a Uniqueness to your product or offer. What can you offer that no one else can? Can you offer better guarantees, better customer service, more technical support, faster shipping, or lower prices. Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

4. Escolha um domínio e serviço de alojamento

The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

For hosting, I personally choose to use Virtualis since they have the Fastest customer service and technical support in the industry. Test them out. They will respond to you within the hour…anytime 24 hours a day. No other company I have ever been with has even come close!

5. Develop a Customer Friendly Site

The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, then you may want to consider having a professional do your site for you.

When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information. So, you have to give them the information they need as quickly as possible. The rules for any type of business are Benefits, Benefits, and more Benefits.

6. Offer a Freebie

One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

You need to come up with a freebie no matter what type of business you are in. Create a free report and give it away. Add in a message board or some other type of CGI program on your site. Give a free demo of your software. Create something that you can give away for free on your site to draw in the visitors.

7. Start Your Own Opt-In List

Almost every full-time Internet marketer I know has developed their own Opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

I have found that the most effective leads come from offline advertising. For example, you could purchase ads in a popular targeted magazine for your business. You could also purchase a postcard in one of the card decks. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods.
Once you put our short 10 step outline together you have a basic map to creating your own Internet success story. You wouldn’t consider going on a trip without a map. So don’t try to go it alone online without a map.
Terry Dean’s Brand New Fr-e eBook, “10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!” Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available…Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof